Is Batman the New Harry Potter?
Warner CEO discusses franchise potential.
by Orlando Parfitt, IGN UK
UK, February 6, 2009 - The Batman series will progress well beyond The Dark Knight, says to Warner Bros. CEO Jeff Bewkes.
According to a transcript from a top-level Time Warner meeting (posted on SilliconAlleyInsider.com), the studio sees the Bat-series as a franchise to one-day rival Harry Potter - which will end up with eight movie incarnations after the two Deathly Hallows movies.
He said: "Dark Knight was the second most profitable film in history - close to Titanic'. The obvious thing we're going to take from it is more Dark Knight. We look at Harry Potter, it's fantastic to have franchises that last that long. We want to do that with Batman and Superman and perhaps Sherlock Holmes."
It's not all about money though, with the critical success of the Batman movies also something Warner Bros. is keen to see more off.
Could the Batman franchise be as long-running as Harry Potter?
"The sequels are as good, with new characters added, as were the originals," said Bewkes. "That wasn't the case in the years ago. Warners has more tentpoles as an on-going strategy that very much lifts its distribution and
How do you feel about the studio making many more Batman films in the years to come?
Warner CEO discusses franchise potential.
by Orlando Parfitt, IGN UK
UK, February 6, 2009 - The Batman series will progress well beyond The Dark Knight, says to Warner Bros. CEO Jeff Bewkes.
According to a transcript from a top-level Time Warner meeting (posted on SilliconAlleyInsider.com), the studio sees the Bat-series as a franchise to one-day rival Harry Potter - which will end up with eight movie incarnations after the two Deathly Hallows movies.
He said: "Dark Knight was the second most profitable film in history - close to Titanic'. The obvious thing we're going to take from it is more Dark Knight. We look at Harry Potter, it's fantastic to have franchises that last that long. We want to do that with Batman and Superman and perhaps Sherlock Holmes."
It's not all about money though, with the critical success of the Batman movies also something Warner Bros. is keen to see more off.
Could the Batman franchise be as long-running as Harry Potter?
"The sequels are as good, with new characters added, as were the originals," said Bewkes. "That wasn't the case in the years ago. Warners has more tentpoles as an on-going strategy that very much lifts its distribution and
How do you feel about the studio making many more Batman films in the years to come?
