PS3 Price Cuts Coming Soon?
Analyst expects Sony to announce a cheaper PS3, perhaps even in the next few days.
by Chris Iaquinta
US, February 25, 2009 - Our spider sense is tingling, that must mean its time for another rumor of a PS3 price cut. According to Janco analyst Mike Hickey, Sony may be on the verge of announcing a lower price point on their super console, potentially even in the next few days, but for sure "April or by June at the latest." The question now becomes whether or not Hickey's prediction gets added to the long list of expected price cuts by Sony that have never seen the light of day.
Hickey believes that Sony needs to take at least $100 off the price tag of the PS3, or suffer an extended decline in sales. There is additional speculation surrounding the chance that a Blu-rayless PS3 could be announced, but are there that many potential customers who already have a Blu-ray player that will buy a PS3 just for the chance to play its small catalog of killer software? Our money is that we'll never see a Blu-ray free PlayStation 3, but we agree wholeheartedly that the current price point needs to change to help drive sales, especially in the current economic climate.
Sony's unwillingness to budge on this matter is reaching legendary status, despite the fact that it's well documented that the PS3 has nowhere near the market domination that the PS2 enjoyed. And remember those reports we talked about that showed Sony losing an arm and a leg profit wise across the boards? You'd think that they'd be willing to take some desperate measures to boost sales.
Would a $100 price cut convert you into a PS3 owner? Would you be interested in a Blu-rayless PS3? Post your comments below.
Analyst expects Sony to announce a cheaper PS3, perhaps even in the next few days.
by Chris Iaquinta
US, February 25, 2009 - Our spider sense is tingling, that must mean its time for another rumor of a PS3 price cut. According to Janco analyst Mike Hickey, Sony may be on the verge of announcing a lower price point on their super console, potentially even in the next few days, but for sure "April or by June at the latest." The question now becomes whether or not Hickey's prediction gets added to the long list of expected price cuts by Sony that have never seen the light of day.
Hickey believes that Sony needs to take at least $100 off the price tag of the PS3, or suffer an extended decline in sales. There is additional speculation surrounding the chance that a Blu-rayless PS3 could be announced, but are there that many potential customers who already have a Blu-ray player that will buy a PS3 just for the chance to play its small catalog of killer software? Our money is that we'll never see a Blu-ray free PlayStation 3, but we agree wholeheartedly that the current price point needs to change to help drive sales, especially in the current economic climate.
Sony's unwillingness to budge on this matter is reaching legendary status, despite the fact that it's well documented that the PS3 has nowhere near the market domination that the PS2 enjoyed. And remember those reports we talked about that showed Sony losing an arm and a leg profit wise across the boards? You'd think that they'd be willing to take some desperate measures to boost sales.
Would a $100 price cut convert you into a PS3 owner? Would you be interested in a Blu-rayless PS3? Post your comments below.
